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Some of you already know what is Bitly and have been using it on Twitter for a long time now. But for those who don't, Bitly is a very popular URL shortener used to share shorter versions of URLs in different social media sites. It's mostly used for Twitter due to their sometimes stressful 140 character limit.
But most people are under-using Bitly. Did you know you can monitor the statistics of each link you share? (we will get to that later) Also you can customize your link (it usually gives you a random link with numbers and letters that don't mean anything) by adding words at the end of the link related to what you are sharing so it will look more professional and help you to extend your brand, build trust and drive engagement.
By now I hope you already have created your account with Bitly, so the next step is creating your customized link:
- After you pasted your original URL on the top box where it says "Paste a long URL here to shorten" you will see a popup with all of the details of your URL.
- Here you can go to the customize box and enter whatever you prefer for your custom Bitlink.
- Click Save and then Click Copy Bitlink below.
- And now you have your own custom link to share
In order to view your custom link statistics just go to your Bitly account, locate the link you want to check the stats for and click "View stats".
Here you will see how many people have clicked your link, a real time graphic scale, which social media sites this link has been shared on and where are these people located. Very useful information right?
Ok, by now you should be asking the question on this post title, right? that's what you came here. Very simple. The most popular social media sites such as Facebook, Instagram and Twitter allow you to show a link to whatever website you want to promote on your Bio. Here is my tip, instead of putting your direct link use a custom Bitlink in order to monitor how many people have been clicking on your website, where are they from and where are they sharing your site. This is very important and relevant information you need in order to build more engaging content and drive more traffic to your website.
I know some of you might not like the idea because it doesn't promote the name of your website but trust me the information you will get is priceless and they will see the name after they clicked it. Let me know in the comment section below what have you been doing to track specific traffic coming from Bio links or if you have been doing anything at all in this matter.
If you have any questions about this tutorial or any others leave a comment below or contact me by filling out the contact form on my "Contact" page on the top.
